Uses soundjudgement and makes good decisions in accordance with established guidelines.Handles difficult guests and situations in a calm, professional and prudentmanner. Effectively uses telemarketing, mail and other marketingtechniques to increase visitation patterns among target customers. Anticipates guests'needs and quickly responds to guests' requests to arrange transportation andaccommodations. Greets guests in the casinoand participates in social events and special promotions. Maintains close ties with targeted gueststhrough personal contact by phone and in person.
Creates loyalty to Caesars PalaceLas Vegas among valued gaming customers by building lasting relationships andeffectively utilizing marketing techniques.
Increases gamingrevenues and profits by developing designated customer segments throughincreased visitation and play consolidation.